- Rome Hartman
- 5 Aug 08, 10:25 AM
The programme that I produce - World News America - has as its primary mission to bring smart and sophisticated BBC coverage of international issues and events to an American audience.
But we also aspire to offer distinctive coverage of stories inside America, and in the ten months since we launched the program, that has mainly meant covering Presidential politics.
Of course there's no shortage of political reporting in the US at the moment; frankly, it's more like a glut. So our effort, as I've said before, is to focus on the quality of our coverage rather than the quantity.
Last week provides an interesting example. We made a deliberate decision to steer clear of the whole flap over the McCain campaign ad comparing Obama to Britney and Paris, and the subsequent back-and-forth about whether Obama had or had not "played the race card."
It all struck me as much ado about nothing...campaigns and candidates cynically trying to throw each other off-stride, nothing at all to do with the really important problems facing the country; precisely the kind of stuff that has made so many Americans so fed up with our current politics.